Research & writing
What we learn, published.
Field notes on agentic commerce, AI discovery and the practical question underneath all of it: whether an assistant can find you, trust you, and buy from you.
- Merchant playbooksJune 30, 2026 · 9 min
The nine attributes agents ask for that your catalog probably lacks
A practical inventory of the fields that decide whether an assistant can recommend you, derived from the constraints that actually appear in buying questions.
catalogproduct dataimplementation - ProtocolsJune 12, 2026 · 7 min
Who owns the customer when an agent places the order?
Consent, identity and attribution are being decided right now in protocol design. Merchants who do not engage will inherit whatever gets chosen for them.
protocolscustomer dataattribution - Merchant playbooksMay 26, 2026 · 10 min
A 30-day agent readiness plan for Shopify merchants
What can genuinely be done on a mainstream platform without replatforming, in what order, and what the sequencing gets you week by week.
ShopifyBigCommerceimplementationplug and play - Agentic commerceMay 8, 2026 · 6 min
Why late entry costs more than it looks
An argument, not a forecast: why arriving late to a retrieval channel is structurally more expensive than arriving late to a ranked one.
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